![]() ![]() ![]() Let your young workforce take some form of leadership (i.e., owning a project, presenting results from a project, speaking up in brainstorm meetings, engaging directly with their senior management). Companies need to find ways to let their young workers feel empowered and included. ![]() Gen Z is known for wanting to be challenged and continuously develop their skillsets. This insight has allowed us to help some of the largest companies in the world achieve incredible business results.Īlthough I personally believe that communication is the core of engaging your Gen Z employees, it’s definitely not the only expectation they have from their employers. Since my company started applying the science of visual communication several years ago, we’ve seen transformative relations with our staff. From a company perspective, they preserve knowledge and foster a more engaging culture. They’re fun to receive, simple to make and help employees unlock their own ingenuity. Did you know that visual content is 40 times more likely to be shared? A bite-sized video engages the audience like an attention lasso. Most employees say that they understand messages better when they’re communicated visually. To prevent Gen Z employees from running for the exit door, harness an approach to communication that is meaningful, experiential and in line with the behaviors of your employee base. Your visual communication will always be front and center of employee interaction, whether in person or whilst working remotely. Transforming the way you communicate could not only potentially be the greatest area of significant impact, but it’s also the most recognizable for your employees while also being easy to implement. This is where visual communication offers you a lifeline. The problem? The way the majority of companies communicate today relies on legacy methods, and the last thing your company wants to be perceived as is “legacy.” The convergence of tech at home has brought the behaviors learned there - on TikTok and Snapchat - into the workforce. At a time where attention is short, visual communication (videos, gifs, screen recordings, animations) is the only currency that works. This means no lengthy emails (TLDR), no more PowerPoint presentations and certainly no expansive PDF instructions. Gen Z requires that communication be conducted in a concise manner. The only generation tooled to keep up with such a rapid transformation is Gen Z, and that’s why short, sharp, fast communication is essential to enable quick consumption. It has automated, innovated, disrupted and changed how we do things, and those shifts are only going to accelerate. Quite simply, it’s the speed of transformation through technology. Why is this generation different from every other generation? ![]()
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January 2023
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